Sprite Tejas: India's First Privately Branded Train Launch

The Lucknow-Delhi Tejas Express is now the Sprite Tejas Express, marking India's first privately branded train. Starting August 20, Coca-Cola's Sprite unit has secured branding rights, aiming to boost non-fare revenue for Indian Railways. This initiative opens doors for other companies to brand remaining coaches, reflecting the railways' push for private participation in train operations.