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Co-optex Revamps for Gen Z with 'Vetri Thari' Launch
Co-optex, a historic handloom society in South India, launches 'Vetri Thari' to attract Gen Z consumers. Founded in 1935, this federation aims to modernize its offerings while preserving traditional craftsmanship. The initiative reflects a growing trend in the textile industry to blend heritage with contemporary styles, appealing to younger audiences.
⚖️ AI Verdict
"A stylish revival that bridges generations!"
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File ID: #330720Original Source: The Hindu ↗
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